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“Packaging” is important, too!

It’s certainly not a new topic by any means. But it re-occurred to me today as I was leaving Borders just how much the “packaging” of a product (specifically book or comic/collected-volume) matters.

I went in planning to purchase The Zombie Survival Guide: Recorded Attacks with my 40%-off coupon of the weekend. The volume, however, seemed both too skinny for its retail price, and too small in dimensions overall–larger than, say, the Zombie Survival guide itself, but smaller than a standard (Marvel or DC) graphic novel. For $17 and flipping through and seeing it more flash than substance (more art than words) I actually decided I’ll hold off on it for now. Sure, it’s still on my want-list, but it can definitely wait.

I also noticed a couple of Marvel books in particular where the “Premiere Hardcover” was next to the TPB. With Captain America: The Man With No Face, the paperback is $15.99 while the hardback is $19.99. Now, I know as well as ANYone that $4 can be quite a bit. But these days, for the price of an average Marvel comic, I’ll pay the “upgrade fee” and get the hardcover when there’s so little difference in price! (when available/able, of course). But there’s something discouraging (for lack of better word) about seeing a nice hardcover with a paperback next to it…and realizing they’re practically the same price despite the price differences. (For that…I’d like to see the paperbacks go to a standard digest-size and be about half the price of the hardcovers.)

I happened across a Zombies anthology (different from the Living Dead anthology)…massive paperback. Granted, it’s all prose…but $20. And for page count, it DWARFS the average Marvel/IDW (and even DC) $20 paperbacks. For sheer size, it would certainly beat out a number of other books for the price.

I listened to a Comic Geek Speak podcast today where they talked about the TMNT Collected Volume One; the content’s good, obviously…but the packaging is very minimal…no text/pictures/description on the back, the spine is just text on a background, and the cover is simply a closeup of one of the Turtles’ faces…no logos, even on the cover.

Now, granted, in bookstores or even at home, the spine is probably what’s gonna be seen most…but still…it’s always nice when a book’s entirety just looks good as well as containing good quality content.

As a book person, I also prefer when things look good TOGETHER on the shelf…and for a series to look like a series…that is, a common trade dress and size. I have actually opted AGAINST buying books because they don’t fit with others or otherwise waited til I could get a different edition that WOULD fit. (I also specifically AVOID the extra-tall mass-market paperbacks…I mean, what’s the POINT of these? I suppose that’ll be a topic for another post).

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