As I’ve said before, I think this is just about the coolest promotion for comics I’ve seen.
Of all the rings, of COURSE the coolest wound up being the Green Lantern ring. Because when you come right down to it–whether that first year or so following Kyle’s book, or that brief period after reading the Amalgam “Iron Lantern” issue when I was all the more interested in GL, to more recent years–it’s the “original” of the Corps.
Another thing that I wonder about is what other similar promotions could be done? Including the year it came out (1991), next year (2010) will be 20 years OF The Infinity Gauntlet; 2011 obviously being the 20th “anniversary.” How cool would it be to have something like this ring promotion for a re-issue of the original mini-series (6 gems, 6 issues…nice, no?).
Or sticking with DC: what about a Legion of Super-Heroes ring? As with all these Lantern Corps rings…just change the color of plastic used and the little symbol on the top piece. Such a ring could be tied to a special Legion issue or annual or issue of Adventure Comics or the like.
And what about a Flash ring? Given Barry’s back, and I believe the Flash-costume-in-a-ring-for-easy-access was his thing…so why not use the red plastic again and put the lightning bolt on the top piece? And tie this, say, to the new Flash #1 by Johns.
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