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Valiant: Coming in August


I don’t like variant covers, I don’t like 5-5+ page “previews” of other comics in the backs of my books, I don’t like $3.99 as a price point, and I don’t like “clumping” or “clustering” of books.

But I’ve stuck with Valiant for over a year now, and despite some practices I don’t like, they do a lot right.

And one of the things I really like is that the backs of their comics keep me apprised as to what’s coming out when, showing cover imagery for the next month’s books.

I find this to be a rather attractive design, and as a person who is presently maintaining a pull list that includes “all Valiant single-issues,” informative. When–across the prior month–I see these images regularly, I know what I’m looking for when the issues DO come out, and there’s a certain familiarity that I like.

Though these can be a bit spoilery (at least in who’s gonna show up or survive), that familiarity means when I get to a new issue, the cover’s not a surprise, but I don’t have to have read solicitation text for it, either. And sometimes I find myself guessing at what’s going to be going on in an issue or otherwise just looking forward to it because of the cover imagery.

valiant-coming-in-august

For example, that Bloodshot image looks very interesting, I like the coloring, and I’ve got time between these back covers and the inserted checklists that’ve been coming with some issues (whether packed that way or the comic shop tucking them in, I’m not sure) to come to really associate that Bloodshot image with the #0 issue, which goes a way toward making it somewhat “iconic” without being some chromium/foil-enhanced anything.

I also find myself quite amused lately at the Archer & Armstrong covers, as they seem to carry a certain sort of “humor” to them, given what we know of the characters, and that alone adds a little extra something to the title. Seeing the image so small, I look forward to the “full size” cover, and it keeps me wondering just how literal the cover may be–will that scene be in the book, or is it just drawn as a parallel to the book’s story?

And frankly, these collages “do” a lot more for me than any other ad on the back of a comic; sure, they’re not getting the outside advertising dollars for this house ad, but they gain a bit of good will from me as a reader, and set themselves apart from being “just” another Marvel or DC.

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One Response

  1. […] a few years back with the “Deadpool Corps Oath.” I’ve also posted before about quite liking the way Valiant was doing its back-cover house-ads; though the last few months they’ve shifted to a full-cover ad for Unity and such, with a […]

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