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Valiant’s Comixology Ads: Easily My Favorite Ads at Present


valiantpastandpresentadsI typically ignore ads in comics as much as I can, finding that more often than not they’re just not relevant or interesting to me. Sometimes an ad will really stick out to me, though–such as the ad for the Deadpool Corps series a few years back with the “Deadpool Corps Oath.” I’ve also posted before about quite liking the way Valiant was doing its back-cover house-ads; though the last few months they’ve shifted to a full-cover ad for Unity and such, with a two-page spread inside to advertise a month’s books.

I’ve also noticed–pretty much since the Valiant launch back in May 2012–the recurring Comixology ads in the various books. The ads are pretty much the same, except for the showcased covers. For each title, the ad changes to show the first issue of the original ’90s valiant series next to the (non-variant) cover of the first issue in the current series.

I’ve found myself enjoying these ads, and the sense of history they impart. If you’re a fan of the classic books “trying” the current stuff, they show that the classic stuff is available simply, through Comixology. If you’re just a fan of the current stuff, it shows what the original cover was, and offers a “way in” if you want to check out the original take on the character(s). Plus, to me, there’s just something about seeing the two covers next to each other that I like in each ad. (Though it also drives home my frustration at the abundance of variant covers from the current Valiant and solidifies my preference for the “standard” or “iconic” cover of a given book).

These also remind me THAT so much classic Valiant is now available digitally, and will certainly facilitate some of my reading soon, as I’m likely to grab the digital editions of early issues rather than wait til I can find the print editions (for stuff like Harbinger, X-O Manowar, and Rai in particular). It’s already allowed me to read what I believe is the entirety of the original Quantum and Woody stuff.

Anyway, as recurring ads go, or quasi “house” ads, these have gotta be my favorite since the various Superman house ads in the ’90s in the DC books.

valiantpastandpresentad_xomanowar

valiantpastandpresentad_harbinger

valiantpastandpresentad_bloodshot

valiantpastandpresentad_archerandarmstrong

valiantpastandpresentad_shadowman

valiantpastandpresentad_quantumandwoody

valiantpastandpresentad_eternalwarrior

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