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MMPR and Why I’m Done With Boom! Studios’ Single Issues


I was excited last week for the debut of the new Mighty Morphin’ Power Rangers series from Boom! Studios. I was annoyed at the SEVEN different covers for the #0 issue…but they’re all such great-looking pieces, and the property has just the right bit of nostalgia, that I was actually looking at bucking my usual hatred of variants.

I enjoyed the story of the issue, in part along with the notion of acquiring not one, but SIX to SEVEN copies of the issue, to frame and display the covers in my “comic cave.”

Unfortunately, I was only able to acquire one single cover (Black Ranger), and when I took to online retailers, no one had any of the issues in stock…and then I was BLOWN AWAY when I tried eBay…and learned that TWO of the covers were RATIOED VARIANTS.

1_50_green_ranger

The Green Ranger cover was 1:50, and the White Ranger was a whopping 1:100.

That is…for every FIFTY COPIES of the regular covers a retailer orders, they can order ONE single, solitary copy of the Green Ranger cover. A retailer would have to order ONE HUNDRED COPIES of the regular covers to be able to order ONE single, solitary copy of the White Ranger cover.

That is complete and utter BS, and I call shenanigans!

1_100_white_ranger

This is a “team book,” that is–the book stars the TEAM, a cast of more than one primary character–in this case, a team of SIX characters. ONE of those characters spent time with the powers of two different Rangers–Green and White. So while all SEVEN covers would be a great set, since the story FOCUSES on the early part of the Green Ranger even being part of the group, the White Ranger cover COULD be seen as a “bonus” cover, separate from the “set.” Bad enough each character has to have their own individual cover (rather than any sort of team cover)…but then Boom! goes and pulls this, taking arguably the most popular (Green and White) and making them not 1:7 (equal ratio), not 1:10 but 1:50 and 1:100 respectively.

Even if a retailer gets the issues at $1 each, that makes the Green cover a $50 book, and the White a $100 book. Move that price upward the more the retailer has to pay.

What would have otherwise been a fun little “exception” to my no-variants personal policy has turned into downright frustration, and frankly, at this point, I’m done with Boom!

I was “all-in” for three years with Valiant, and dropped the publisher as a whole last summer over their crap with the Legends of the Geomancer. It’s been awhile since Boom! has really had anything of any interest to me–Mighty Morphin’ Power Rangers was gonna be my gateway back into their product, to having something of theirs on my pull list (and through whatever house ads/etc, I’d see as a result) probably get some of their other series back in my attention.

Instead, on principle, I’ll be voting with my wallet. Instead of my buying 6-7 copies of THE SAME ISSUE now, and continuing to purchase the ongoing monthly series’ issues each month, AND whatever else would grab my attention from there…I’ll likely part ways with the copy of the issue I did buy. And going forward, I will not only not be buying the series at all, I’ll not only passively not currently be buying anything from the publisher…I’ll be actively AVOIDING the publisher’s entire output…at least as single issues. Perhaps later in the year I’ll make an exception for a collected edition (provided the collected edition itself does not have variants), but as single issues go, as “supporting the series” goes…nope.

Thanks, Boom! for operating on the short-sightedness and money grab. You’ve earned ill-will on my end.

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4 Responses

  1. […] and meant everything said in this review, my feelings and view on it have been sorely tainted, such that I will NOT be buying any future issues of the series, and will be actively avoiding Boom! … […]

  2. Great post. These variants are really getting out of hand. They are doing nothing to help the retailer, who will likely have to throw the several dozen unsold copies of #1 they bought for the incentive into their 50 cent or dollar bin.

    These variants seem like they are only “real world valuable” (as opposed to “price guide valuable”) the week they are released.

    Good on you for taking a stand. I am the same way when it comes to these practices. It’s sad that in 2016 there is still something of a speculator market. It’s like we learned nothing from the implosion.

  3. Those ratios are insane! Great post, it’s a perfect example of companies taking advantage of shop owners and collectors alike. I don’t blame you one bit for avoiding Boom! comics, if that’s the way they’re going to treat their supporters.

    • Stupid as it sounds, I’ve found myself particularly discouraged with “new comics” of late, almost like this MMPR stuff was the straw that broke the camel’s back.

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