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General Mills Presents: Batman v Superman Dawn of Justice #1 [Review]


generalmillspresents_batmanvsuperman0001Playground Heroes

Writer: Jeff Parker
Penciller: RB Silva
Inker: Jose Marzan Jr.
Colorist: Andrew Dalhouse
Letterer: Deron Bennett
Cover Artists: Gary Frank and Rod Reis
Assistant Editor: Brittany Holzherr
Editor: Alex Antone
Art Director: Larry Berry
Cover Date: N/A (found in cereal boxes in March 2016)
Cover Price: Free

It’s been several years since I reviewed “cereal comics” such as these. Unlike the last batch of General Mills Presents Justice League issues (numbered 5-8 and 9 after 2011’s 1-4) that I never got around to actually reading, these Batman v Superman: Dawn of Justice issues are perfectly timed with the new movie about to hit, so I actually have an interest in reading these right away…mostly because I’m curious about the product and to look at it as an adult and consider (if only to myself) the image of these characters kids might get…remembering back to my own early time in comics with “key” issues such as The Untold Legend of the Batman, which I believe was reprinted and given away in cereal boxes in the early 1980s.

We meet Jacob the morning of a big day at school as he’s introduced to a new neighbor Lucas. Jacob’s mom is giving both boys a ride to school. Jacob’s ok with it, and does minimal duty to help Lucas…nothing antagonistic, nothing above and beyond. His attention is focused on the day’s class visit with Metropolis reporter Clark Kent to STAR Labs…an excitement that’s a bit self-centered as he overlooks Lucas getting bullied just for being “the new kid.” When aliens attack STAR, Superman appears on the scene, and watching him in action Jacob is inspired to stand up for Lucas–because it’s about doing what’s RIGHT, whether one knows if they can succeed or not. And of course, we get a happy ending as the class is safe and Jacob and Lucas have learned a valuable lesson on friendship and standing up for something.

This issue is rather simplistic in its way, rather cliché and not too exciting. Though Batman is on the cover, neither he nor Bruce Wayne appear in this issue; though we do get Clark Kent and Superman. As a mid-thirties adult, the plight of junior high children is foreign to me in all but memory, leaving me too many years removed to “identify” with the kids. Though there are aliens Superman gets to fight, they’re “new” or at least I don’t recognize them, so they’re throw-away generic characters to me. This Superman reads vaguely like one I’d be familiar with…but we get the story from the kids’ point of view, so even Clark is a distant/generic character in this story. Being from the perspective of the kids makes it a more entry-level book (which I’m sure is the point, especially considering it must be assumed that it’s kids reading this, pulling it out of a box of cereal!) For depth of characterization and story, I’m not at all impressed…but as a “cereal comic” this actually exceeds my expectation.

Much of that is probably on the art, though. The visuals fail to capture the on-screen effect of Superman’s costume, resulting in a weird appearance to the character–to me–in this issue as it unfortunately LOOKS LIKE it is an “adaptation” trying to be something other than itself. Costume design aside, I really appreciate the layouts and color work on the issue…other than the physical size of the issue, it looks every bit as contemporary as any other comic, avoiding some generic “grid” layout or such, like there’s actual layout work done and this isn’t simply a bunch of images mashed together on a page. The art also gets the story across such as it is, and didn’t leave me questioning what happened or such.

I think for me the best part of this issue is the Gary Frank/Rod Reis cover…definitely top names to me. Parker, too, rings a bell–though I can’t specifically cite what I know him from off the top of my head.

Again…this is a “cereal comic,” an insert in a box of cereal…so it’s totally separate from any ongoing continuity, and is not part of some adaptation of the movie or such…it’s just taking advantage of the timing. It’s also essentially a throwaway piece seemingly meant to entertain but other than simply BEING a comic book, it doesn’t seem to cater to trying to get someone to go get other comics (except the rest that are part of this cereal box promotion).

Me being me–a lifelong Superman fan; a regular consumer of cereal and frequently perusing the cereal aisle–when I saw the strip across the bottom of a box of Lucky Charms indicating there was something Batman v Superman related, I obviously looked closer…and on realizing it was a new comic promotion, I was genuinely excited–as much as one can be for this sort of thing–and immediately bought a couple boxes. (Over a weekend I bought several more and thus had the entire 4-issue mini with relatively little hassle and plenty of leftover cereal for the next few weeks).

This in no way feels like something essential to the movie…nor is it any great work on the character or any kind of high-literature piece. But it’s an entertaining enough story with a “named” writer and “named artists” whose names I actually recognize, rather than just some random people slapping a comic together…the names lend credibility to this project, and I’m willing to read as a result.

I don’t yet know what the next three issues will hold; whether these are functionally one-shots or if there’s a recurring situation or such…but I would hope kids that find this would enjoy reading it and at least appreciate having read a comic book.

If you’re gonna eat the cereal anyway and see any of these, it’s worth picking up…though there’s nothing here to go completely out of your way for.

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