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General Mills Presents: Justice League (2017) #3 [Review]


general_mills_2017_justice_league_0003Truth Hurts

Writer: Ivan Cohen
Penciller: June Brigman
Inker: Roy Richardson
Colorist: Jeremy Lawson
Letterer: Wes Abbott
Cover Artist: Dan Panosian
Assistant Editor: Brittany Holzherr
Editor: Steve Buccellato
Group Editor: Marie Javins
Design Director: Larry Berry

I like these semi-yearly promotions, with DC Comics in cereal. However, this has been THE worst one yet, from two prior Justice League sets and last year’s Batman v Superman: it took an absurd 19 or so boxes of cereal for me to get ONE copy of this 3rd issue. (Meanwhile, I have 9 of #4!) And contrary to the first two issues by what I would consider "name creators" that I recognize, this issue is the worst of the three so far. Or perhaps "worst" is a "strong word," but this is the most generic of the three so far, and comes off worse for comparison to the first two issues.

This one focuses on Wonder Woman where the previous two focused on Superman and Batman, respectively. The Justice League arrives at the site of a volcano that’s about to erupt. The team splits up to approach the situation in their own ways to try to minimize destruction. Aquaman winds up unleashing an underground stream, dousing the League. Then everyone turns on each other, apparently selfish and irritable and downright mean. Wonder Woman–Diana–reflects on an incident from her childhood where she was hurt by stuff her friends had said about her and fled to another island, where she faced the wrath of a minotaur. Based on that experience, she applies the lesson to the present and ultimately the group discovers that something in the water had affected them all, and they resolve the conflicts by admitting the truths that were brought to the surface, and are able to deal with the volcano, preventing any loss of life, though there’s plenty of property damage. Finally, Diana proclaims that real friendship can survive any revelation, and the Justice League are the truest friends of all.

Again, this is the most generic of the issues for this promotion, and comes off that way both story-wise and perhaps even moreso, visually. The story reeks of the "very special episode" and such…perhaps I’m also annoyed and more sensitive to it given the number of duplicates of the other issues I amassed just trying to get this one. But I didn’t feel like the other two issues were nearly as "preachy" on the "special message," though I had noticed a "message" to each of those as well.

The art here is ok–not horrible, but far from wonderful. The characters and designs are recognizable but seem a bit inconsistent, and lacking the "big name" or "recognized" creators, this comes off all the more as what it is–a generic freebie from a box of cereal that happens to have "current" versions of costumes with characters that aren’t given room for much depth (a one-off single-issue story with numerous characters and an attempt to "focus" on Wonder Woman).

That I went through the hassle I did, accumulated a year’s worth (or more) of cereal goes to show my personal OCD and such (and marks me as an ideal "target" for this sort of promotion!). Though the numbering of these–#s 1 through 4–makes for a "complete mini-series" of sorts, if you’re NOT interested in having all four, I would not worry about trying to get this issue unless you want the specific focus on Wonder Woman (a focus that is more of a "gets more pages" than being a Wonder Woman STORY).

Ultimately, for a "free" comic from a box of cereal, this isn’t horrible, but is far from wonderful. I found myself recalling the likes of The Untold Legend of the Batman, which I believe had a "cereal edition" in the mid-1980s. Those were reprints of an actual in-continuity story…I think I’d almost rather see something like that (re)-attempted…or at least, I think something like this (offering miniature editions of comics in cereal) would be ripe for promoting some of DC‘s actual #1 issues to try to hook readers.

I certainly would not begin to consider this issue "worth" a standard cover price, and not worth the boxes of cereal I bought to acquire it…though at least the variety and quantity means I’m not going to have to buy cereal again for a long time, as I will actually (eventually) use it all.

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