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Ultraverse Revisited: Early House Ads August 1993

ultraverse_revisited

Here are house ads from the third month of the Ultraverse line: August 1993! We have one full-page and one split-page ad for actual Ultraverse titles, one for the "other" group of Malibu titles (that preceded the Ultraverse line), and then the "Ultrafiles" pages which were all the same across the various titles.

ultraverse_ads_firearm

I’m almost certain this ad was the first I saw of the Firearm character. It’s certainly (to me) an "iconic" image–something far too lacking in modern comics! This title would be one featuring a "non-Ultra" dealing with a world of Ultras. Though I recognize James Robinson now by name, the name didn’t stand out whatsoever to me in 1993, where I barely knew creator names.

I like the continued "tag line" nature of text on the ad…this would be right at home on an ’80s/’90s action flick.

ultraverse_ads_hardcase_strangers_prime_04s

This is the first of the house ads to 1. feature multiple titles and 2. be for something other than a #1 issue. I like the use of the single page to show off three titles. Not every issue needs a full page, but seeing the stuff at all puts it or keeps it "on the radar" as well as showing at least part of an image to be on the watch for, in terms of covers.

As with text on other ads, getting a "blurb" about the issues goes a long way in letting one know what to expect, to be "sold" on an issue along with having art from the cover(s).

ultraverse_ads_genesis

Genesis is not Ultraverse, but IS Malibu. I’m nearly certain this ad is what put most of these titles on my mental radar as a kid. To this day, I don’t think I’ve gotten all chapters of this Genesis story arc, but I’ve certainly meant to, and probably have several duplicates by way of getting issues when I’ve seen them in bargain bins.

Though this "line" went away not long after the Ultraverse hit, it’s one that I’ve contemplated digging into as a "finite universe" of issues. Whether I’ve known it in the past or not, I don’t consciously recall details about bringing these titles together as a group vs. the fresh launch of the Ultraverse, but that’s a topic I’ll surely research later for my own curiosity.

ultrafiles_august1993a

Some things never change, and it’s interesting to me to see this "time capsule" bit of having to "pre-order" comics at a local shop to be able to get a copy.

ultrafiles_august1993b

With only six covers displayed across the bottom of these pages, we’re missing the Hardcase cover. Not a huuuuge deal, but I would think with so few titles it could be worked in somewhere.

The "preview" of the Wrath character on this second page is interesting: at first glance I thought it was Marvel‘s Omega Red. I’m sure it’s the hair/color and the red/white color scheme. Also, this is from the ’90s, where many visual designs seemed to feed off each other as ‘trends’ and such.


And here we are–another "month" of Ultraverse books completed! Not many house ads this time around, and I noticed that none of the titles had an ad for The Solution, which also premieres in the September 1993 group with Firearm. I strongly suspect that is part of how I initially missed the title. The ads certainly helped cement the first issue covers as "iconic" for me, and so it’s odd that one title out of 8 or so got "left out."

NEXT WEEK: I’ll begin Month #4 of the Ultraverse with titles released for September 1993!

ultraverse_early_house_ads_august1993_blogtrailer

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