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Ultraverse Revisited: Early House Ads September 1993

ultraverse_revisited

With the September 1993 Ultraverse books, we have our largest month yet for house ads…with the largest house ad yet in Firearm #0!

Firearm #0 4-page ad:

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It’s interesting to see four pages per (most issues) dedicated to this. Rather than just a one-page piece advertising this video/comic combo pack, we have an opening page, a double-page spread, and a closing page, introducing us to this concept of a live-action video where the story starts in the video and concludes in a comic book! This was one of many interesting multi-media things Malibu did for the Ultraverse line, and to my knowledge remains a one-of-a-kind thing!


ultraverse_ads_flood_relief

I’d forgotten how early on this Flood Relief issue came about. For a donation to the American Red Cross, one could get a special edition comic book featuring the Ultraverse. An interesting fundraising device. I have no idea how well it did, or how ‘limited’ it actually was. Offhand, this would be the second "mail-away for a limited-edition Ultraverse comic" promotion from Malibu.

ultraverse_ads_solution0001

Where it seems all the other titles got ads ahead of time, I had noted for the August 1993 house ads that there’d been no ad for The Solution before its first issue was out. Instead of a "coming in September" we got an ad for it in September with the "On Sale Now!" note.

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I believe this is the first full-page ad for a title that is not a #1 issue. We had the split-page ad for several of the continuing titles, but this seems to be the first full-page ad. In this case, for Hardcase #5, coming in October 1993, part of the Rune Month stuff. Here the ad is just for the title but I recognize the cover image from the fifth issue!

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The Night Man is a new title that debuts with the October 1993 titles. I’ve always been a fan of this cover and its coloring. That I can say that based on this ad is–as I’ve noted with previous such reflections–one of the things I really, really like with the ads. They are the cover image of the first issues, so you know exactly what you’re looking for! No arbitrary image to get confused over when there are several other images on issues when you just want THE first issue. This use of the cover images also helps make them that much more memorable and recognizable, and thus "iconic" in a way that publishers in 2018 seem to despise.

ultraverse_ads_sludge0001

However, while I say that above about Night Man, this image of Sludge actually is not the first issue’s cover image–whether it was a last-second change or something else, I don’t know. Perhaps for nearly 25 years of knowing the actual cover, I think I prefer the actual cover of #1 to this…though this image gives a bit more to go on with the character, as the cover to #1 is an extreme close-up of Sludge’s face; here we see more of the (shadowed) body. But combine this ad with the actual cover, and there’s a bit more of an idea what one’s dealing with before ever getting past the cover of #1!

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Finally, getting a bit ahead of things, we have this Solitaire ad for November, giving us a look beyond "just" the very next month. Of course, we already had that with the Rune ad previously, that basically only told us the character was coming (and in September 1993, Rune #1 was still some four months away!). There’s no mention in this ad of the polybagged-with-a-playing-card promo that would come with the first issue of Solitaire…I don’t recall if there ever was any mention of it outside of something like Wizard or Hero Illustrated.


As I’ve mentioned several times recently…next, I’ll be getting into the October 1993 Ultraverse issues–"Rune Month!" Each issue has a flip-cover and several extra pages. The short segments collectively make up a #0-issue for Rune, and by collecting all 11 coupons and mailing away, you could receive a standalone edition of Rune #0 as a single-issue (plus a poster, some other goodies…and also a #0-issue for The Solution!)

More on that at the end of covering the October books!

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