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Why Variants Have Me Dropping IDW’s Sonic the Hedgehog on Principle

I knew there was something kinda fishy going on with the first issue of IDW‘s Sonic the Hedgehog. But I couldn’t quite put my finger on it.

I ended up at a second local shop in order to get the "A" cover of #1, despite thinking I had recognized the art of the cover I’d held in my hands, which was the "B" cover.

Then for #2, I was able to get the "A" cover with no problem, but again, the "B" (VARIANT) cover had seemed more familiar, and I wasn’t quite sure why, and didn’t think much about it.

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But then Saturday, something "clicked" and I realized what it might have been, so I opened to the back of both issues, finding the same double-page ad for the first four issues, and realized what was going on.

For the first issue, I’d specifically noticed the "Cover B" and put the issue back, despite a familiar-ish image, probably from seeing stuff about the series on Bleeding Cool or some other place online about the then-upcoming Sonic the Hedgehog #1.

For the second issue, I was able to get the cover marked as the "A" cover, and didn’t really think about it.

But the advertised covers–the double-page ad in the back of the issues, showcasing the first four weekly issues of the new series–show the "B" covers. The covers by the interior artist, which would be far more fitting as the PRIMARY, or "A" covers.

This severely bugs me, just on principle: part of the POINT of me consciously, specifically seeking out the "A" covers for any given series, IS THAT THE "A" COVER is the PRIMARY cover, the cover that is advertised, etc; and that it is the VARIANTS that come after, the B/C/D/E etc covers. And the VARIANT covers might be ALSO advertised…but generally "online" or places OTHER THAN the ads and "next issue" pages in the print edition; so if you only have the print edition to go on, there’s ONE cover image you’re looking for.

This flips that, and with NOTHING on the ad pages to indicate these are "B" covers–nor even that there are variant covers at all–I personally feel like it’s disingenuous at best. Worse still, I now feel like I have personally been "tricked" on this, AND I feel stuck with covers that ARE NOT THE ADVERTISED COVERS. I will NOT re-buy the two issues just to have the "correct" covers when I’ve already bought the other covers.

And on principle, I am DONE WITH THE SINGLE ISSUES. Just like that, cold turkey. On principle.

Maybe I’ll buy collected editions, but with IDW seemingly to RIGIDLY and PRIMARILY do 4-issue volumes–and with it being highly likely that the first volume collecting Sonic the Hedgehog will be only these first 4 weekly issues–at $17.99 or so, that’s way, Way, WAY too much for only 2 issues of (to me) "new content." And even if they do a smaller-trim volume (6"x9"?) in the $9.99-$12.99 range…that’s still too expensive for content I already have when they’ve already totally ticked me off on principle. (As opposed to me absolutely loving stuff and having a great experience with the whole thing and thus THEN being willing to simply "double dip")


So for mixing up "A" and "B" covers with what’s in print, what they "usually do," and what’s blatantly, actively advertised; for dealing in variants at all, this is a PRIME EXAMPLE of a publisher/series losing me due to variants.

Is it stupid, surfacey, petty, and "cutting off my nose to spite my face"? I’m sure many/MOST would go with THAT.

But to me, it’s stupid, surfacey, and petty of publishers to CONSTANTLY, for every single issue of every single series they ever publish, running with VARIANT covers.

And as said: when I feel like I’ve been tricked, when I feel like I’m stuck with the covers that I don’t want, and when this has resulted DESPITE my CONSCIOUS attention to detail in making sure I’ve gotten the "A" covers SPECIFICALLY…I’m far from feeling satisfied with my purchases.

And there are way too many comics out there at way too high a price for me to get everything that I’d like to, to get everything I have the slightest "interest" in, for me to be spending money on something where I’ve been manipulated or tricked, and am unhappy with what I own.

  • Is it "just a cover"? Then why does there have to be a variant?
  • Buy the cover you want? I specifically buy the "A" covers for consistency, because in recent memory, the "A" cover seems to always be the cover that is advertised. In this case, that’s flipped.
  • Change and buy the "B" cover going forward? Now that messes with my mental OCD, and consciously knowing subsequent such issues do not match/flow consistently.

I’m only one person. But I now have a negative feeling, a negative attitude toward this series; I’m jumping off 2 issues in and there’s plenty stacked against it on me picking up later volumes…and so I’m one less person to sing its praises (nostalgia or otherwise), and one more person with a negative experience.

And I am thus an example: YES, someone WILL actually, truly DROP A SERIES "just" because of the cover, "just" because of variants.

Because (like numbers) the cover does matter.

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