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Ultraverse Revisited: Early House Ads August 1993

ultraverse_revisited

Here are house ads from the third month of the Ultraverse line: August 1993! We have one full-page and one split-page ad for actual Ultraverse titles, one for the "other" group of Malibu titles (that preceded the Ultraverse line), and then the "Ultrafiles" pages which were all the same across the various titles.

ultraverse_ads_firearm

I’m almost certain this ad was the first I saw of the Firearm character. It’s certainly (to me) an "iconic" image–something far too lacking in modern comics! This title would be one featuring a "non-Ultra" dealing with a world of Ultras. Though I recognize James Robinson now by name, the name didn’t stand out whatsoever to me in 1993, where I barely knew creator names.

I like the continued "tag line" nature of text on the ad…this would be right at home on an ’80s/’90s action flick.

ultraverse_ads_hardcase_strangers_prime_04s

This is the first of the house ads to 1. feature multiple titles and 2. be for something other than a #1 issue. I like the use of the single page to show off three titles. Not every issue needs a full page, but seeing the stuff at all puts it or keeps it "on the radar" as well as showing at least part of an image to be on the watch for, in terms of covers.

As with text on other ads, getting a "blurb" about the issues goes a long way in letting one know what to expect, to be "sold" on an issue along with having art from the cover(s).

ultraverse_ads_genesis

Genesis is not Ultraverse, but IS Malibu. I’m nearly certain this ad is what put most of these titles on my mental radar as a kid. To this day, I don’t think I’ve gotten all chapters of this Genesis story arc, but I’ve certainly meant to, and probably have several duplicates by way of getting issues when I’ve seen them in bargain bins.

Though this "line" went away not long after the Ultraverse hit, it’s one that I’ve contemplated digging into as a "finite universe" of issues. Whether I’ve known it in the past or not, I don’t consciously recall details about bringing these titles together as a group vs. the fresh launch of the Ultraverse, but that’s a topic I’ll surely research later for my own curiosity.

ultrafiles_august1993a

Some things never change, and it’s interesting to me to see this "time capsule" bit of having to "pre-order" comics at a local shop to be able to get a copy.

ultrafiles_august1993b

With only six covers displayed across the bottom of these pages, we’re missing the Hardcase cover. Not a huuuuge deal, but I would think with so few titles it could be worked in somewhere.

The "preview" of the Wrath character on this second page is interesting: at first glance I thought it was Marvel‘s Omega Red. I’m sure it’s the hair/color and the red/white color scheme. Also, this is from the ’90s, where many visual designs seemed to feed off each other as ‘trends’ and such.


And here we are–another "month" of Ultraverse books completed! Not many house ads this time around, and I noticed that none of the titles had an ad for The Solution, which also premieres in the September 1993 group with Firearm. I strongly suspect that is part of how I initially missed the title. The ads certainly helped cement the first issue covers as "iconic" for me, and so it’s odd that one title out of 8 or so got "left out."

NEXT WEEK: I’ll begin Month #4 of the Ultraverse with titles released for September 1993!

ultraverse_early_house_ads_august1993_blogtrailer

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Ultraverse Revisited: Early House Ads July 1993

ultraverse_revisited

Here are house ads from the second month of the Ultraverse line: July 1993! We have two with dates, one without…and then the "Ultrafiles" pages which were all the same this month across all five titles.

ultraverse_ads_prototype

I’m pretty sure that this one for Prototype is my favorite of the month’s ads. There’s just something to the design of the armor that I really like, and I swear this scanned image doesn’t do the print version justice…there’s just something I really like about the coloring. And as with many ads for comics, I really, really like the fact that the promo image basically IS the cover of the first issue. This shows us the character, as well as the image to look for to get the actual comic itself!

Helpful as the "text boxes" may have been on the first round of ads, I find the "tagline" format to be more effective here, making the ad more of a poster image than something in a pamphlet.

ultraverse_ads_exiles

Fighting to Save Themselves From Mankind and Mankind From Itself. Another large-font, central sort of tagline for a new title. Exiles gave us another super-team (seemed the Ultraverse was full of those!) and definitely has a very ’90s look from the ad.

ultraverse_ads_rune

Lacking both tagline AND text box, we have this add with some character and the small Rune logo serving almost as a signature, with the large-text format of Barry Windsor-Smith. This also lacked any date. So we had this image of something called Rune, associated with BWS, and based on other ads, one would only assume this was another title or such "coming soon."

Of course, years later, it’s interesting to look back on it, especially knowing that October 1993 became "Rune Month" with a 3-page story-chunk as flipbooks to the month’s issues, that collectively made up the contents to a Rune #0 issue, with coupons to send away for the standalone #0 issue as its own thing. But more on that in posts to come, as the house ads get closer to the ‘event’ itself.

ultrafiles_july1993a

Where text was swapped out for the Ultrafiles pages to make them unique to each title in the June 1993 issues, for July 1993 they seemed to all be exactly the same, and show all 5 titles out for Ultraverse month #2. The first page (above) is the "Ultratorial #2."

ultrafiles_july1993b

…while the second Ultrafiles page has quick quotes from the creators on the two new additions to the line: Freex and Mantra.

I really like these pages as a common piece across all titles, as well as the "checklist" of showing the covers of the month’s issues. And again, this was a time when the vast majority of comics DID only have one cover…or the "variant" was some sort of spot-coloring or foil in place of color or the presence or not of a UPC box. Not completely different art pieces!

Essentially, the issues thus showed off all of the current month’s titles, plus most of the  issues had full-page ads for the next month’s new series’ debuts. One would not even need the internet or such to know what they’re looking for in shops; one has what one needs from the actual single issue…NO "homework" required.

ultraverse_early_house_ads_july1993_blogtrailer

Ultraverse Revisited: Early House Ads

ultraverse_revisited

Here are several early "house ads" for the first few Ultraverse titles, plus the "Ultratorials" from Prime, Hardcase, and The Strangers #1s.

ads_0001_prime

For me, one of the most noticeable differences from ad to print with Prime was the title logo–the lower portion was removed, and the cover of the first issue features only the full, heroic Prime–not the two-stage transformative part next to it.

The text description sorta fits what I remember, in the "hype" sense, but doesn’t feel entirely accurate on the first issue in particular.

ads_0001_strangers

This Strangers ad is the image for the first issue’s cover, and offhand seems like what was printed, albeit with some different coloring, perhaps. And with Malibu‘s coloring department (long-rumoured to have been why Marvel bought the company) it makes plenty of sense to me offhand that that would make for some simple changes, and the coloring (of the background) can make an image look at once familiar yet suitably different like this.

The text definitely fits, though sorta "gives away" the "lost city" bit…but had you asked me before looking at/reading this ad, I would have been able to tell you essentially the rest of it, just not "…with a sorceress from a lost city…"

ads_0001_hardcase

I feel like Hardcase was another logo that changed between ad and print, with a more "basic" and bigger/blockier design. This logo is familiar enough that I want to say it got used on later issues of the series.

This image is completely different from the first issue’s cover, though 25 years later, this would simply be a case of "I didn’t get the variant cover." I like the image in terms of the ad, but it would seem rather boring and "off" to me for what I recall of the first issue itself.

The text piece mostly gives the premise of the series, but I wonder (now) about the timing of stuff for what I recall of the character only having a year "off" from super heroics–is that really time to build a huge film career?

ads_0001_freex

I like this Freex ad–it’s the image I associate with the first issue, and I think I even have a poster of this. I prefer the text being part of the image, rather than a Microsoft Word "text box" dropped onto the image…it feels a lot more dynamic…and memorable!

I do notice a small "text box" but even that seems a bit fancier than the first three ads, and actually does NOT stand out so much. "Life’s tough when you’re a super-power freak."

ads_0001_mantra

Mantra is another where the image from the first issue’s cover is used, which I definitely like!

The text box seems a bit much, with two ‘paragraphs’ of premise given…it makes it look a bit more complicated. Of course, I like that this info is provided, as it beats the heck outta just simply giving the image and saying "blindly buy me!" It also somewhat spoils developments in the first couple issues, and as I recall, technically "spoils" the first issue’s cliffhanger.

Additionally, for a "solo title," the cover makes it look like a bit of a team-up book, with Mantra and Warstrike fighting together, and possibly for the shadowy guy in the background (the villain Boneyard). The main character is the smallest figure on the image!

ultrafiles_prime0001

Here’s the "Ultrafiles" page from Prime #1. While I the first part is the same across the several issues, the latter part is changed up to fit the specific issue, with small quotes from the creators of the specific issue.

ultrafiles_hardcase0001

Here’s the page from Hardcase #1…

ultrafiles_strangers0001

…and here’s the page from Strangers #1.

Though I’ve been almost certain that Strangers had been the first of the titles out (granted, this was 25 years ago and I was a 12-year-old kid at the time), that its page showed the covers of the next month’s new #1s has me slightly doubtful.

Regardless, I appreciate that these pages were changed to fit the specific issue–they were not just a one-size-fits-all static thing inserted into each issue.

This is also from a time when the "primary" cover was what was marketed–not the variants. Variants existed–specifically full-cover holographic covers, and versions with silver foil logos–but they were not the marketed versions. They were special "additional" versions! The hologram images I’ve come to learn were actually different from the printed art; but the foil editions are the same exact cover, just with the bulk of the logo as silver foil. The hologram covers are extremely distinctive–you’d know EXACTLY what you’re looking at to see one; and otherwise, the marketing (like these pages and most of the house ads) show you exactly the cover image you’re looking for, on whichever series!

Two and one half decades later, and going through back-issue bins, one can immediately tell what issues are what and the (series) reading order and all that.

ultraverse_early_house_ads_blogtrailer

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