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Late to the Party: On Marvel and Diversity and Sales and Such

It’s been interesting to read the various pieces over the past few weeks (from ICv2, Bleeding Cool, I’ve wound up clicking a couple links to stuff at CBR, etc) on “Marvel and Diversity” and “the Sales Slump” and whatnot. (And you either know what I’m talking about or not…if not, you probably won’t care about what I have to say here, and I’m NOT playing linky-link “name-dropping” with this post).

Why Marvel has fallen so far in MY eyes, and MY willingness to give them money on any REGULAR basis:

  1. Price
  2. Renumbering (Rebooting, Relaunching, whatever)
  3. Variants
  4. “Event Fatigue”
  5. Inorganic Change for Change’s Sake (Parker marriage, Death of Wolverine, character “replacement”)
  6. Hero vs. Hero with few villains in sight
  7. Rehashing old story elements/beating a dead horse
  8. Everything is a mini-series yet nothing is billed as such

To elaborate a bit:

#1: Price

I am a customer. I am not a shop owner, newsstand, etc. If $2.99 is not enough margin for profit, then what the HECK was $1.99 or $1.25 or $1, and other prices before?!? I’m relatively CERTAIN that the leap from $2.99 straight to $3.99 and the full-dollar increpricesments since ($4.99, $5.99, $9.99) are far BEYOND any reasonable equivalency of inflation and the like. And WHATEVER the “logic” or “reasoning” behind it, that does not change MY bottom line as the customer: I see ridiculously-high prices, I’m gonna resist, be more conservative, and be much much more discerning in what I buy than at lower price points. SINCE I am not a shop owner, newsstand, etc. I am not concerned with all the logistics…as a customer, I’m JUST looking at the price that *I* pay in exchange for leaving with the product.

#2: Renumbering (Rebooting, Relaunching, whatever)

My first issue of Uncanny X-Men was #300. First Captain America I remember was around 400. Adventures of Superman was 453, Action Comics was 651. Detective Comics was 604 and Batman was on #439. Avengers was in the late 300s. Iron Man was in the high 200s, and I’m pretty sure I remember seeing #300 hit. Marvel might try to “go back to” “legacy numbering” by “adding up” all their numbers to a huge whole (effectively leaping from #6 to #150, or #25 to #200, or #10 to #300, or whatever). But that’s merely a superficial, hollow gesture: they canNOT suddenly “get back” what they scrapped, abandoned, avoided, blew up for the last 17-20 years.


In the late-’80s/early to mid ’90s, if I found a book at #440, I could easily backtrack and find #250, or #389, or whatever previous issue, and be fine. Suddenly jump to a “total number” system, and I’m in the same (but worse?) boat as NOW: ok, here’s #607…but, well, there’s STILL no #550-599 or such! Here’s #300, but where the heck are #s 40-299?!? Here’s #150, but where’s anything numbered 30-149? Here’s #200, but where’s anything numbered 180-199 and why is it that maybe the most recent prior story arc tops out at #23? (* arbitrary numbers for concept, I’m of NO mood to look up concrete numbers and titles!)

#3: Variants

venom_variantVariants are one thing if they’re used sparingly, and are ACTUALLY “special.” But when there are variants on virtually EVERY SINGLE ISSUE, and it’s an extreme rarity for anything to NOT have a variant, it’s too much! Worse, having NUMEROUS variants for seemingly every single title, and/or even just on several titles in one month, even multiple in one week, with crazy “ratios” on them…it’s a huge turnoff just on PRINCIPLE, regardless of my not personally caring about/for them or wanting them, etc.

And if it means taking some initial “hit” to GET AWAY FROM so many darned variants, then suck it up, cupcake, and just DO it. If you START with “inflated numbers” because of PROPPING stuff up FROM THE START with variants and rely solely on numbers based ON variants, it doesn’t seem like you’re working with accurate counts and reasonable, realistic expectations. (Though I’m not getting into nor do I necessarily care about exceptions or such). I just see a flood of variants such that it’s SPECIAL when there are NOT a ton of variants for something! Again with me being a customer, and not caring about the behind the scenes logistics or logic or reason, it’s just my feeling simply as and from the perspective of being the customer.

#4: “Event Fatigue”

Secret_Invasion_Dark_Reign_Vol_1_1I think MY tipping point was back in 2008 or so, when two “event”/”status quo header” things converged in a single issue; something like SECRET INVASION: DARK REIGN. When “events” just roll into the next event into the next event, then these so-called EVENTS just become STATUS QUO. And when numerous low-numbered and new TITLES get sucked into arc-length tie-ins, it makes the non-tie-in issues into the “special status” or rarities; I haven’t checked but for NOT following, it sometimes seems like there are more tie-ins than not these days, one event to another, such that it’s more common for an issue to BE a tie-in than to not be tying into an event of some sort.

(Might was well just embrace the “seasonal model” and say THIS season is “Civil War II” and everything can just tie to that, then THAT season can be “__________” and everything carries that banner, etc.)

At the VERY least, ONE event should be able to completely wrap up, conclude, end, be DONE and OVER, with some downtime, before REAL-WORLD there’s any teasing/hinting/hyping the NEXT event. When you’re barely HALFWAY into an event and already announcing/soliciting the next relaunch or launch or event or prologue or such (and/or any COMBINATION)…you’re doing too many and far too close together!

#5: Inorganic Change for Change’s Sake (Parker marriage, Death of Wolverine, character “replacement”)

amazing_spiderman_0544This one is certainly far less clear, and I tend to waver on various things depending on exact context, various immediate thoughts, and reasonable conversation. While I absolutely WANT there to be change and GROWTH and for that to be LASTING CHANGE (essentially 20 years now of the Clark/Lois marriage, with a several-year hiccup in the New 52 stuff…and of course, that’s a DC example, not Marvel). Just as I often wondered what it’d be like to “finally” get to the same age as Superman, similar thoughts with Peter Parker. To be years-past high school and college crap; just to actually BE an adult and into another stage of life withOUT all the “drama” FROM high school and college.

And when Marvel‘s shoehorning in a future/older Logan, a clone/daughter female stand-in, I’ve lost track of death/life status of his son, they seem to be bringing in another alternate-reality younger version…it’s like they WANT to have Wolverine, they WANT to have stuff based on that character, but they’re going outta their way to do anything BUT the actual genuine character, rather than SIMPLY dialing-back the character’s presence in EVERYTHING.

When the main/existing titles star unfamiliar characters to the familiar title, I have an issue with it–have new titles and new characters, sure. But save the classic TITLES for classic CHARACTERS. Do stuff organically, and don’t draw crap out. If Thor becomes unworthy, let us IN on it as readers, and follow that story in the course of his own ongoing title, not multiple realunches of the title. (See also: Eric Masterson in the late-80s/early-90s).

I, personally, am NOT going to buy a title specifically/solely on the starring character being “female” or “white” or “non-white” or “straight” or “GLTBQ” or any of those typical “checkboxes” and such. I’m interested in characters that are MORE THAN “just” some “characteristic.” I also don’t want to be preached at, guilted, and so on. Don’t be combative toward me, don’t insult me, don’t tell me I’m wrong or guilty for not embracing every new title and character spun off when there’s already a huge flood of titles and everything is so ridiculously PRICED!

There HAS TO be room for new stories withOUT completely, totally altering characters or changing them outright, especially in some sudden sense. At the same time, I’ll readily admit that some sudden SHIFTS might be required, major significant changes within a single story arc, perhaps…but it has to be “reasonable” and “work,” and not just feel like some “mandate” handed down or that it’s pushing some “agenda” or whatever.

Brubaker‘s Captain America felt far less “general super-hero” than it did a solid spy epic, realistic while holding to classic elements. Bringing Bucky back seemed like such a crap idea, but it was simply DONE WELL and now HAS become an integral part of the character(s). The Iron Man shift from bigger/bulkier armor that (realistically) would need a whole team to transport it was done away with by the Extremis stuff, the bio-armor or whatever it was, allowing Tony to be himself AND quickly/simply go into Iron Man mode.

#6: Hero vs. Hero with few villains in sight

civil_warsWhile I KNOW there was stuff like the Phoenix (AvX) and within that, the X-Men dealt with a new take on Sinister, and I “know” there were some other “villains” in some X-books or that I consciously am aware that there have been various villains plaguing Spider-Man or such… it seems like the biggest events have largely been hero-versus-hero, the larger conflicts being between the heroes themselves, and less of the singular villain threats. While some of this might be more “realistic” or “logical” in a “real world” sort of way…in that “real world” sense, to ME, these “heroes” would also be much more threat than not, and really WOULD themselves functionally be villain figures or legitimate threats/sources of fear for the public. It’s the suspension of disbelief, the fantasy, the larger-than-(real)-life stuff with the characters, the embracing of their being fiction, that made them escapism and entertainment and all that.

I’ll readily admit that some of the more “classic” villains and “plots” and such are “dated” and maybe don’t work as well in contemporary stories; when you have characters getting so much more well-rounded and developed, the “Ha-ha-ha-ha-ha! I am ______ and I shall soon RULE THE WORLD!” stuff doesn’t work so well.

But it also seems like there’s an over-saturation of so FEW villains, and so much MORE of the hero-vs-hero crap or merely “situational” stuff. Of course, I’m so far outta the loop and unwilling to “come back” at any great length until my interest and trust is restored (and that’s talking years of consistency avoiding the stuff that pushes me away).

#7: Rehashing old story elements/beating a dead horse

clonageWe already had a Clone Saga. So why does that have to be brought back again (granted, as a conspiracy)? We already had a Civil War…that’s done again? We’ve had numerous “Return of the Phoenix Force” stories. Numerous “Death of _____.”

Merely digging up old story titles to “reimagine” or “sequel-ize” just doesn’t work for me. Some stuff, there’s room to play on nostalgia or have fun “nods” to past things, but being so overt and forced on stuff, it sucks.

I’m the consumer, and from THAT standpoint I don’t really CARE about logistics of new storytelling and creative teams and such, or “synergy” or whatever…I just care about having new, GOOD stories about characters I want to read and not feel like anything’s forced or pushed, and that I’m not being insulted, bullied, coerced, etc.

#8: Everything is a mini-series yet nothing is billed as such

transformers_0080I sorta tacked this point on, but it goes with points 1 & 2 (Price and Renumbering). I am glad to read and follow lengthy ongoing series, because there’s something TO eventually looking back and realizing I’ve been following _____ for 30 issues, or 68 issues, or whatever. But when it seems like Marvel RARELY gets anything past issue 20 or so, and 30 is like some ancient, mystically-high number…and there are so many Omnibus and thicker hardcover/paperback collections where an entire run of a book can be collected into a single volume, I’d much prefer THAT format. If you’re ONLY going to have 6 issues, I’d rather buy/read them in a single volume. Especially if/when I’m paying a PREMIUM for it. If the single issues were CHEAPER, I’d be fine with that, but BOTH formats are premium-priced, so let me have my freaking CHOICE, as the consumer. I don’t want to be forced/manipulated into something or required to double-dip or such!

limited_series_vs_stealth_cancelIt used to be that something intended as a “limited series” would be marked accordingly, and an ongoing/non-limited series would simply be THERE. Granted, occasionally something INTENDED to be a LIMITED series would be EXTENDED to an ongoing series or such (See the 1980s’ Transformers or 1995’s X-Man for examples).

But there wasn’t the “stealth cancelling” and stuf just put out there with NO designation as a limited run (outside of stunts like Malibu‘s Exiles thing in the early Ultraverse days).

You either expect something to last awhile, or you don’t–but you should be up-front with your customers instead of trying to sucker them!


There are so many other factors and details and combinations and whatnot. These have all been “main” things, and any/all individually or in any random combination, at a random time, with a certain sort or source of hype, can serve to frustrate me or just set me off such that I’ll drop or avoid something on principle alone, if not flat-out long-term line-wide disinterest and such.

DC is guilty of plenty, but their lower prices on single issues, their far better prices on collected volumes and size of collected volumes (with great/superior pricing) get them a better “pass” on stuff. I’d waked away from them completely for a time, and their Rebirth initiative brought me back I a surprising way and I’ve stuck with stuff. Barely a year into that initiative and they have yet to announce any significant or line-wide renumbering initiative or relaunch or whatever; and outside of their having “restored” Action Comics and Detective Comics to legacy numbering, I hope they–at this point–simply keep the “current numbering” and allow long-standing titles TO amass larger numbers again…to EARN the high numbers.

And even if I can’t exactly put my finger on a reason, Marvel has so disgusted me on so many of these in various ways that their BRAND itself is “tainted” and I just associate the name Marvel with too-high prices, ridiculous stories, variants, lack of consistency and numbering and whatnot such that outside of rare/special/nostalgic things (X-Men: Prime/Gold/Blue and such) I’m just gonna gravitate to DC or TMNT right now.

Weekend Ranting (October 1st Edition)

Though I’ve been sticking to Monday to Friday posting, I’ve had some thoughts increasingly building up that haven’t quite been making it into standalone posts. So, here are some things that’ve been on my mind lately.

And remember–this is just me, some random guy who has been "into" comics for 28 years, blowing off some mental steam.


  • Marvel‘s doing Artist: TBA variant covers. and Super-secret Artist 1:1000 variant covers. And ridiculous needs-an-app-and-loads-of-entered-data-to calculate-eligitiblity variants. Y’know…bad enough, doing variants AT ALL. But if you don’t even have the artist(s) lined up and so you’re announcing variants MERELY for the sake of VARIANTS…you suck! Back in 1992 in one of THE doorbusting-est instances of a comic going on sale, I have the number "750" stuck in my head as the number of copies of Superman #75 I heard was ordered at ONE shop. Launching a continuation of a (now) year-old mini-series and having a 1:1000 cover? What the heck?!?
  • Marvel hyping a new Star Wars series…but it’s Star Wars: Classified. Look…either you bite the bullet and SPOIL some sort of surprise-ending to something, some otherwise "surprise development," and you just take the backlash OF spoiling something, by soliciting some spin-off series. OR…give it a rest! Give it a break! Let the series or event or whatever CONCLUDE, and THEN solicit/hype the Next Big Thing. Yeah, you’ll have a 2-month gap, but if people are really, TRULY clamoring for it…allow some time for ANTICIPATION to actually build. For some finality of something before to sink in. To get the word out that hey! There’s actually more coming, that’s not the end of everything. Just the end of a story!
  • Variants, PERIOD, are no longer special. Regardless of my personal dislike of variants, I can at least accept/acknowledge the choice to use them for "special occasions." Say, a #1 issue, or the start of some new storyline (oops, if we’re talking Marvel, that’s one and the same!) or some other big deal. But when every single issue of every single series seems to have a MINIMUM of two different covers, then there is NOTHING SPECIAL about them. It’s actually MORE SPECIAL and UNIQUE to find any comic for which there is ONLY ONE PUBLISHED COVER. I mean, How freaking ridiculous is that?!?
  • #1 issues are the same way. When there are 3-4 #1s for an otherwise "ongoing series" in the course of 2-3 years; when it takes a combination of 3+ "series" just get to 60 issues… it’s not special. Either that #1 indicates a to-be-short-lived mini-series which will be far preferable in a collected volume…OR it means that I have absolutely NO REAL IDEA what issue I would go back to if I wanted to read something immediately preceding it…since despite this #1 on the cover, I can lay decent odds on it being functionally a #10 or a #29 or some such, being the next issue published with a title and creative team and no greater gap in publication than any other issue-to-issue time (#3 to #4, #27 to #28, etc).
  • The constant cycle of events…particularly the line-wide events. And I’m looking primarily at Marvel on this. Hardly halfway into Secret Wars (Summer 2015) they start the hype/push for a big round of renumberings/relaunches. But the event is "delayed" and the relaunches go out anyway. Then, by the time that event book finishes, they’re already starting the hype on the NEXT event, Civil War II (Summer 2016). And then prior to THAT event even finishing, they’re already rolling out…ANOTHER ROUND of renumbering/relaunches! With delays and such, didn’t Secret Wars functionally run at least 8 months? Add to that what I believe is functionally at least 8 months of Civil War II, and even IF there was a whopping four-month gap between the two, you have 16 out of 20 months with an ongoing major event story! (80% of your time with ongoing events).
  • I got suckered on it twice when Marvel kicked off their new Star Wars line, paying the inflated $4.99 cover price for a #1, though in my own defense, I checked to make certain subsequent issues were "regular price" at $3.99. Star Wars, though. Bigger deal, something special, allegedly-extra-sized issues, big splash, whatever. But the move to it seeming virtually standard that a #1 will be $4.99 or $5.99?!? You’re already losing me on yet another freaking #1 issue…but then you want to have it $2 above a DC #1 if not TWICE AS MUCH as a DC #1?!? Fool me once, shame on you. Keep it up, I see what you’re trying to pull, and even something I’d otherwise BE interested in or consider supporting on principle, you keep me away. (Spider-Man: Renew Your Vows)
  • Convention Exclusives. There’s that saying of "leaving money on the table," right? And while I can "get" and "appreciate" marketing psychology and stuff for supply and demand and hyping stuff up…when you create product SOLELY to sell at a convention when you KNOW DARNED WELL that there are NUMEROUS people that will NEVER BE ABLE TO ATTEND a convention (and that numerous people BUYING your product AT the convention are doing so SOLELY to "flip" the product on the secondary market)… it sucks. Just make stuff available to people who will pay. Sell it through your site. Take pre-orders and produce to that. SOMEthing.
  • "Convention book stock." I get that part of dealers going to conventions involves selling to audiences they don’t usually have, with probably hundreds if not thousands of bodies that have never/will never set foot inside their actual store…but bringing stuff to the convention gets product in front of eyes and likely sales otherwise not possible. BUT… to me, it seems like "everyone" tends to have the SAME STUFF. Virtually EVERYONE has bins and bins and BINS of Marvel Premiere Edition hardcovers, typically $10/ea (having had $19.99, $24.99, or $29.99 cover prices). Very little DC product, period, and typically not in flat-price bins.
  • "Convention singles stock." Recent comics marked up $1 from cover price (new/last few weeks’ issues, with SOME at cover price if there’s been no real "hype" or such). $1 bins of overstock from the last 5 years. MAYBE discounted stock from a few years prior, virtually nothing from the 1990s, and virtually no 50-cent or 25-cent bins with any sort of "runs." When there ARE 50 or 25 cent bins, nothing is remotely in order, it’s all just a mash of stuff thrown together. A convention is basically a one-time thing: I get to look at the boxes NOW, and that’s it. Not worth the hassle…compared to a shop with a regular stock that I can check back every week or so for new stuff or decide that yeah, that bunch of Action Comics issues? I’ll snag those and then see what’s missing and go from there.
  • Final thought for now: Communication is key. If you’re running a convention and accepting applications for press passes, and state that someone will be in touch "within a few weeks of the show," that implies "a few weeks AHEAD OF the show." Two days ahead of the show, I realized 1. hey, the show is THIS WEEKEND and 2. I never DID hear back from them, guess I didn’t qualify for a press pass. So, I went back to check admission prices and such–maybe I’d want to go anyway. But Given that I’d be going alone, simply as me/myself, AND paying admission and facing the above couple points? I decided it would NOT be worth my time/hassle/etc. 4:50pm the day before the show I finally get a response…but I’d already planned my weekend as NOT including the show. C’est la vie.
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